For Official WhatsApp numbers, if you want to contact customers who did not interact with you for over 24 hours, you must use approved templates to send a message.
You can access your 360 Dialog Hub for managing the templates.
Send promotional offers, product announcements, and more to increase awareness and engagement.
Transactional
Send account updates, order updates, alerts, and more to share important information.
One-time Password
Send codes that allow your customers to securely access their accounts.
Template Language: The template written language
Template Type: Standard (text only) or Media Template
Standard (text only) Template
Standard templates only have a BODY section.
To add a variable to indicate where you plan to use dynamic content, insert {{#}} at the given position, where # represents the variable index, which needs to start at {{1}}.
For example, to send “Hello Angel! We have launched the latest event Super Night. Since you are our VIP client, would you like to register?”.
The template would be: "Hello {{1}}! We have launched the latest event {{2}}. Since you are our VIP client, would you like to register?"
Once the template is approved, you can insert any content for {{1}} and {{2}}.
Media Template
Media Templates have more building blocks and features.It consists of the following building blocks:
Header
Body
Footer
Button
Optional to include.It is the title or header of your template.
Supports:
Text
Image
Document
Video
Compulsory to include. Content of your template. Only text is supported.
Optional to include.Supports text only.
To provide less relevant information in your template message.
Optional to include.Adds interactivity to your templates.There are two button types.
Quick Reply Button
Getting quick answers from your recipient
Maximum 3 Quick Reply Buttons per template
Call to Action Button
Include a Website link or call to a phone number
Maximum ONE URL and phone number per template
Click on the
button when your template is ready for WhatsApp review.
Template status
Template messages must be submitted to WhatsApp for review and approval before being available to use.
The status of this review can be reflected by the color of the template's language.
Created
Pending
Approved
Rejected
The grey button refers to template was created. It will change to a light grey button when submitted.
The yellow button refers to in Pending status. WhatsApp is reviewing the template request. You can come back later to check if the status has changed.
The green button refers to in Approved status.
The template has been approved by Facebook and may send template messages.