Template Manager

Create templates so you can send messages actively using Official WhatsApp API

For Official WhatsApp numbers, if you want to contact new customers or existing customers who did not interact with you for over 24 hours, you must use templates to send a message.

You can now directly apply for Twilio or SleekFlow Cloud API templates on SleekFlow, get them approved, and start sending them immediately!

If you are connected to Cloud API WhatsApp, please refer to this guide:

pageTemplate Manager (Cloud API)

Step 1. Creating a template

You can begin creating a template by pressing the "Create Template" button and filling in the fields below.

Template Name: The name of your template, only for your reference, will not be seen by the clients/customers

Category: Set your template within a category



Updates about an order or account that a customer has already created Examples: order confirmations, account updates, receipts, appointment reminders


*Recommend, a high chance to get approved*

Send promotions or information about your business Examples: welcome messages, newsletters, offers, coupons


Send codes to verify a transaction or login Examples: one-time password, account recovery code

Button Type: Set the button type for your template message

  • None: This template does not have a button (usually used for most templates and All Campaign messages)

  • Quick Reply: The button will trigger the previously failed message to send

  • Call to Action: The button will trigger the user to open a link (the link can insert when pressing Add Button under the message section)

Language: The main language of your template

If you are submitting a template with multiple languages, please submit the same template and choose different languages after pressing Template Translation.

Message: The content that you want to send

Use double curly braces to indicate where you plan to use dynamic content.

For example, to send “Hello Angel! We have launched the latest event Super Night. Since you are our VIP client, would you like to register?”.

The template would be: "Hello {{1}}! We have launched the latest event {{2}}. Since you are our VIP client, would you like to register?"

When the template is approved, you can insert any variables or content for {{1}} and {{2}}, which you can edit when you are creating a campaign.


Template Translation: If your template has different languages, you can press Template Translation to submit your template in different languages. It will create a new template message interface where you can choose the other template's message and language.

You can also use Preview on the right to have a quick look at how your template message will show up on WhatsApp.

Step 2. Template status

After submitting a template, you can come back to check the template's status to see if you are able to use it.

Waiting for WhatsApp approval: The template is not yet overviewed by WhatsApp. You can come back a day later to check if the status changed.

Translation Rejected: Your template has been rejected by WhatsApp and cannot be used as a template message

Translation Approved: Your template was approved and you can immediately copy and paste the message as a template message

Handy Tip: When applying for Official WhatsApp messages, please note that you have to avoid the following wordings: - Any promotional content and wordings - Messages that WhatsApp deem are spammable like "Hello"

We will be adding more articles in the future that can better help you apply for successful templates!

Saving template to Quick Reply

After you have successfully registered for a template, you can select the templates and click "Save in Quick Reply" in the top right corner.

Once saved, the quick reply name will start with "template".

Simply type /template to show all available templates so all users can select relevant WhatsApp templates when sending template messages to contacts.

You can also rename such templates. For more information, please refer to:

pageUsing Saved Replies

Search and Filter

You can search templates easily by typing in the template name in the search bar.


You can filter the templates according to "Button type" and "Language".

Bookmark templates

You can bookmark a maximum of 10 WhatsApp templates so that you can select them instantly in your inbox.

Templates with a blue star icon are bookmarked.

Select a bookmarked WhatsApp template and send it immediately.

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