Instagram Rules

Set automated rules to connect with customers from Instagram instantly

Setting automated Instagram rules is a great tool for businesses to:

  1. Keep up with the Social Media Algorithm - Drive more impressions & reach → showing your post to more people

  2. Generate Leads - Turn people into customers by initiating direct messages

  3. Segmentation - Segment users based on comments’ keywords for retargeting

  4. Free Marketing Tool - For example, you can drive organic growth with your own product/service giveaways instead of using paid ads

Post Comment

Post Comment automation rule allows you to reply to your customer’s enquiries instantly when they leave a comment on your Instagram post.

By setting this automation, it can help your business to:

  1. Reduce response time and make your customers feel valued

  2. Optimize the conversion rate with a streamlined engagement


1. Connect your Instagram account to SleekFlow

To create and run Instagram rules, you must first connect your Instagram business account with SleekFlow.

You can refer to this guide on how to connect your Instagram account with SleekFlow.


Create Instagram rule

Step 1: Go to Automation Tab and click Create Rule

Step 2: Select Customize a Rule

Step 3: Go to Instagram tab and select Post Comment

Step 4: Rename the Title of the Automation Rule

Select the post you would like to trigger Comment Reply or initiate a Direct Message to the user.

You can select Specific Posts or All Posts.

Draft posts are unavailable to select

Step 5: You can add keywords under Conditions.

Keywords are optional and case insensitive.

For example, if users commented "Learn more/LEARN MORE/learn more" under the selected posts, it will then trigger the action.

Step 6: Configure the content of the Comment Reply Message (Reply in Comment) & Direct Message (Send Direct Message).

Under (Send Direct Message) you can select Plain Text or Media to be sent.

Besides these two actions, if you wish to add another action you can click Add Action on the bottom

Step 7: Publish and track post performance.

Click View Rule History to further explore Contact Profile and Date Triggered.

You can monitor post performance with the following campaign metrics:

  1. The number of users who commented and direct Messages sent

  2. The number of new contacts

  3. The number of users that replied via Inbox

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