WhatsApp Business Account Tiers
WhatsApp will review your WhatsApp Account to ensure it is compliant with the WhatsApp Commerce Policy. Be sure to examine the policy closely to make sure your business is compliant.
WhatsApp will also approve your company's Display Name. You will need to follow the Display Name Guidelines. To avoid this rejection, make sure you thoroughly review for small details or minor discrepancies between the name and the Facebook Business, website, or social media.
Tiers
1. Limited Access Tier
Upon completion of the signup
Respond to unlimited customer-initiated conversations in 24-hour messaging windows
Ability to send business-initiated conversations to 50 or 250 unique customers in a rolling 24-hour period per phone number
2. Standard Access Tier
Approved Facebook Business Verification and display name
Add more than 2 phone numbers
Higher template messaging limits (1000, 10000, 100000 unique customers/day)
Request to be an Official Business Account (OBA) - Any business that requires an OBA must complete Business Verification.
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