One-time Notification & Message Tags
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Facebook One-Time Notification (OTN) is used for Facebook Messenger broadcasts or chat blasts to send bulk messages to customers.
It is made for businesses to reach out to customers using a specific message block to prompt them to engage with your business without breaking the 24-hour rule.
Facebook OTNs
Facebook Message Tags
Budget/cost
Free
Free
Usage
Marketing messages including special deals and offers
Non-promotional content such as event or order updates
With one-time notifications, you can invite users to get an update from your Facebook Page when the update is available. For example, Back-In-stock alerts, product launches Go to your Facebook Page > Settings > Advanced Messaging > Requested Features.
Click the Request the link next to One-Tine Notification. Agree to Facebook's Terms and Conditions and submit requests.
To send messages to Facebook contacts who did not interact with your Facebook Business Page in the last 24 hours without paying, there are two ways:
Once customers decide to opt-in and get notified about your products or services, your Facebook Business Page will receive a token unique for each user, allowing you to broadcast the relevant message to them.
The token can only be used once and will expire within a year.
Using Facebook OTNs, your Facebook Business page contacts can opt-in to get notified with the following:
Discounts coupons, promo codes, and special offers
Back-in-stock items
New product launches
Customer satisfaction surveys
How to enable OTN on the Facebook page
Each token -> sends one message
To broadcast more than 1 campaign message -> send more than 1 OTN
Able to send out multiple OTN(s) in a single conversation
The tokens of permission received via Facebook OTN can be used for Facebook Messenger broadcast campaigns on SleekFlow.
Remember:
Not to spam users with recurring content
Be specific about your intent in the OTN message block
Choose a suitable message type, or else your account may easily get banned under the examination of Facebook
Like OTN, Facebook message tags are used to message Facebook Business Page contacts outside the 24-hour messaging window.
There are 4 message types that you can use:
Event updates, confirmations, and reminders
Order updates such as receipts, payment status, shipping status, or errors
Updates for the account application
Human-agent request to extend the messaging window from 24 hours to 7 days
You cannot use this for:
Promotional purposes that include deals, offers, coupons, and discounts
Information about past events or unenrolled events
Surveys, ratings, or voting
Cross-selling and upselling
Check out our ultimate blog guide for more details on how to use these Facebook message tags.
