Sending unique message recipients per day according to tiers.
WhatsApp has imposed rate-limiting when ramping up your Official WhatsApp messaging application.
There are three WhatsApp's rate limit tiers:
Your Official WhatsApp phone number will be automatically moved to the next tier by WhatsApp if it meets the following requirements:
- Total number of unique recipients sent across the past 7 days
- Message quality rating is Medium or High
- Phone number status is connected
Each time you initiate a new conversation with a unique customer we will determine if your limit should be increased. Here's the criteria:
In the last 7 days you have initiated X or more conversations with unique customers, where X is your current messaging limit divided by 2.
Since WhatsApp encrypts messages, it relies on user feedback to measure the quality of messages. WhatsApp uses it to track "quality rating" for senders, which can affect how users are able to move between rate limiting tiers.
To maintain high quality, it recommends the following:
A low-quality rating can result in an Official WhatsApp phone number preventing from moving to a higher rate tier or, in some cases, to a lower rate limit tier.
If you meet all conditions, we will increase your messaging limit by one level in 24 hours.